What is Talk of the Town?
Talk of the Town focuses on highlighting your community and what is happening around you. It is a great way to get more eyes on you and have people view you as not only a mortgage pro but a credible source in your area. From collaborating with businesses to showing the local food spots. Become that go-to person in your local market.
Film a video or create a post. Let's get people talking to you!
Idea 1:
Local Restaurant or Coffee Shop Review
Prompt: Film a quick visit to a restaurant, coffee shop, or food truck — showcase the vibe, a dish or drink, and why locals should try it.
Hook Options:
“If you haven’t tried this [taco/latte/pizza], you’re missing out — it’s a local gem hiding in plain sight!”
“Local spots like this are why I love living here — let me show you my go-to order.”
Idea 2:
Upcoming Events or Weekend Plans
Prompt: Talk about an upcoming market, concert, parade, or seasonal event. Bonus if they plan to attend or recap it afterward.
Hook Options:
“Looking for something fun to do this weekend in [city]? Here’s what’s happening.”
“This local event is the place to be — here’s why you’ll want to check it out.”
Idea 3:
New Construction or Neighborhood Highlight
Prompt: Film a quick drive or walk through a growing neighborhood or new development. Talk about why people are moving there.
Hook Options:
“This neighborhood is blowing up — here’s why everyone’s talking about it.”
“Thinking of moving to [city]? You have to see this new spot.”
Idea 4:
Small Business Spotlight
Prompt: Interview a small business owner or show off their product/service. Even a 15-second walkthrough or “did you know” is great.
Hook Options:
“Supporting small biz is what keeps our town thriving — meet the faces behind [shop name].”
“This small business does something most people don’t know about — let me give you a peek inside.”