Want to access our past webinars?
Past Webinars
Here are our past webinars that are exclusive to OSAA members. Please note, Facebook is constantly changing so some of this content may be outdated.
10/16/19 - Facebook: Love, Hate Relationship
10/9/19 - Facebook Advertising Changes Cont.
10/2/19 - Facebook Advertising Changes
6/5/19 - Chatbot Case Studies
5/29/19 - How to Improve an Ad
5/22/19 - Changes Coming To Facebook
5/15/19 - When to Respond to Chatbot Leads
5/8/19 - Placing a Teachers Ad to a Bot
5/1/19 - Types of Ads To Run on Facebook
4/24/19 - Ad Scent on Facebook
4/17/19 - How To Boost A Post
4/10/19 - Facebook Business Page Must Haves
4/3/19 - Building Your Personal Brand on Facebook
3/27/19 - What and What Not To Do With Chatbots
3/20/19 - Upcoming Targeting Changes Coming To Facebook Advertising
3/13/19 - Components to an Ad Set
3/6/19 - Campaign Objectives
2/27/19 - Follow Up Best Practices
2/20/19 - Integrating Manychat With Facebook Advertising
2/13/19 - Manychat Best Practices
2/6/19 - Social Proof on Facebook Ads
1/30/19 - Messenger Chatbots
1/16/19 - Updates to the Vault and OSAA
1/9/19 - Facebook Changes in 2019
12/19/18 - What's New in FBAA
12/12/18 - Building Your Brand on Facebook
12/5/18 - Turning Ads Around That Aren't Working
Learn to manage your ads
Ad Management
This video answers the question of how often you should check your ad, what your cost per lead should be, increasing daily budget, and how to improve your ad.
Improve Ads
There are three ways you can improve an ad if it's not performing well. You can also utilize this to improve an ad after it fatigues.
- Copy
- Media
- Targeting
How To Increase Ad Spend
There are two ways to increase ad spend:
- By 20% increments
- Duplicating Ad Set With New Budget
Avatar Research
There are three ways we do Avatar Research:
- Audience Insights
- Suggestions From The Ad Set Level
- Graph Search
Best Practices
Want to take your Facebook advertising skills to the next level?
Facebook Pixel Overview
Here is an overview of the Facebook pixel and how you can use it when it comes to Facebook advertising.
Retargeting
Ready to take Facebook advertising to the next level? You can do so much with retargeting including:
- Retarget people who have engaged with your Facebook content
- Retarget people who have visited your site
Want to create your own images for free?
Create Your Own Images
You can create images on your own for free with Canva!
Need ad ideas from competitors?
Competitors Ads
Have you ever wanted to take a sneak peak of competitors who are running ads in the mortgage space or any other niche for that matter? Well you’re in luck, AdEspresso allows you to do just that! Search competitors ads here.
Facebook also now gives you the ability to see any active ads a business is running. Once on the business page, click on "Info & Ads" in the menu section. This will be on the left hand side on desktop and an info icon on the top right on mobile.