A bot is used to automate conversation to understand questions, provide answers, and execute tasks. Rather than a lead going to a landing page or website and following up via email, voicemail, or text, a chatbot takes its place.

There are three components necessary in order to advertise on Facebook: A Business Page, Ad Account, and ManyChat Pro Account

Business Page - Serves to help people learn about your business in terms of what you do, how you can be contacted, and where you're located. 

Ad Account - Gives you the ability to create and manage ads that will be seen by your targeted audience.

ManyChat - The software needed to create the chatbot itself.

https://manychat.com/template/2b2585b6ab4669b8533a079c0d22280ac9e2bf1a

Use the link above to import the beginner chatbot. Do note there are fields you need to update referenced in the next section. 

​https://manychat.com/template/293350fd2936fdb073b095673d56afd766a25a24

Use the link above to import the advanced chatbot. Do note there are a lot of fields to update before placing your first ad. These updates are referenced in the next section. 

This video will show you which fields to update for the beginner chatbot. Pause the video as necessary to make sure you update every single field necessary.

This video will show you which fields to update for the advanced chatbot. Pause the video as necessary to make sure you update every single field necessary. Do note there are a lot of fields to update. 

Here is how to run an ad to your beginner chatbot. You'll need:

Ads Manager

Manychat

Bitly

Here is how to run an ad to your advanced chatbot. You'll need:

Ads Manager

Manychat

This video will show you how not to fail when it comes to your chatbot including where to see your leads, responding to comments on your ads, and the Pages Manager app. Follow up scripts are below at the bottom of this module.

When you want to run other ads to your bot, it's recommended to duplicate your growth tool so you know exactly which ad your subscribers are coming from.

With ManyChat, you have the ability to send multiple subscribers the same message at the same time. No need to individually message everyone, instead, send a broadcast.